A dream with a deadline : turning strategy into action - HOROVITZ; Ohlsson-Corboz, Anne Valerie (Harlow, England; New York: : FT Prentice Hall, 2007)
What every organization needs today is an inspirational vision of the future - a dream. . It must have a clear focus, and it must have a beginning and an end: in short, what you need is a dream with a deadline. A vision needs to be collaborative, bringing inputs from all sides and levels of the organization. It should be flexible and open enough to respond to shifts in our current fast-moving business environment. It must have a timetable, so that progress and success can be measured and rewarded. And it has to be realistic. This book tells you how to create such vision for your company. Follow its guidelines and you will end up with a specific and clear vision that can be visually expressed on a single page.
Keywords: Business planning; Mission statements; Strategic planning