| Bibliography: | Enterprises such as IKEA, First Direct, Apple, Royal Canin and Starbucks are models not only because of their economic performance, but also because they leave a mark on society. Marking enterprises are special. They think and act in a specific manner. Marking enterprises succeed because they invent alternative approaches to branding, marketing, and strategizing. This book makes them explicit and repeatable. Its offers a groundbreaking new framework to business practices and to management science. |
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