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|a 9780230001879
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|a JPA
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|a 658.8
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|a 658.8
|b THO
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| 100 |
1 |
0 |
|a THOENIG
|h Jean-Claude
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| 245 |
1 |
4 |
|a The marking enterprise :
|b business success and soceital embedding
|c Jean-Claude Thoenig and Charles Waldman
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| 260 |
0 |
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|a New York: :
|b Palgrave Macmillan, ,
|c 2007
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| 300 |
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|a 241p.; :
|b ill.; ;
|c 24cm.
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| 504 |
0 |
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|a Enterprises such as IKEA, First Direct, Apple, Royal Canin and Starbucks are models not only because of their economic performance, but also because they leave a mark on society. Marking enterprises are special. They think and act in a specific manner. Marking enterprises succeed because they invent alternative approaches to branding, marketing, and strategizing. This book makes them explicit and repeatable. Its offers a groundbreaking new framework to business practices and to management science.
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| 650 |
0 |
0 |
|a Consumer satisfaction
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| 650 |
0 |
0 |
|a Customer relations
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| 650 |
0 |
0 |
|a Marketing
|x Social aspects
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| 650 |
0 |
0 |
|a Organizational effectiveness
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| 650 |
0 |
0 |
|a Social marketing
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| 700 |
0 |
0 |
|a Waldman, Charles
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| 999 |
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|a B000012543
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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