Innovation for underdogs : how to make the leap from what if to now what - PENSAK; Licorish (Franklin Lakes,NJ: : Career Press, 2008)
Have you ever wanted to change your life? Have you ever wanted to make it easier, or, at least get rid of the tough stuff? Anyone who wants a void filled, a problem solved, or a question answered can learn to innovate. This book shows you (the underdog) how to dig to the root of your greatest problems and surface with solutions to make life a lot easier (and more lucrative). Using entertaining, energetic, and enlightening stories from Dr Pensak's experience, this book makes it clear that the underdog is bred fro creativity. You will learn how to clearly define and solve a problem and how to market the solution.
Keywords: Change; Technological innovations