The customer rules : the 14 indispensable, irrefutable qualities of the greatest service companies in the world

Bibliographic Details
Main Author: BEEMER
Other Authors: Shook
Format: Book
Published: New York: : MCGraw-Hill, , 2009
Subjects:

MARC

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090 0 0 |a 658.812   |b BEE 
100 1 0 |a BEEMER   |h C. Britt 
245 1 4 |a The customer rules :   |b the 14 indispensable, irrefutable qualities of the greatest service companies in the world   |c C. Britt Beemer and Robert L. Shook 
260 0 0 |a New York: :   |b MCGraw-Hill, ,   |c 2009 
300 |a 332p., ;   |c 24cm. 
504 0 0 |a Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In this book, the author offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer service designed to increase your market share. A combination of extensive market research unprecendented in scope, as well as close studies of l4 companies that excel in the area of customer service, this book distills profitable lessons on how to achieve strong customer loyalty. 
650 0 0 |a Customer relations 
700 0 0 |a Shook   |h Robert L 
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