The customer rules : the 14 indispensable, irrefutable qualities of the greatest service companies in the world - BEEMER; Shook (New York: : MCGraw-Hill, 2009)
Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In this book, the author offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer service designed to increase your market share. A combination of extensive market research unprecendented in scope, as well as close studies of l4 companies that excel in the area of customer service, this book distills profitable lessons on how to achieve strong customer loyalty.
Keywords: Customer relations