Conversational capital : how to create stuff people will love to talk about
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| Other Authors: | , |
| Format: | Book |
| Published: |
New Jersey: :
Free Press, ,
2009
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| Subjects: |
| Physical Description: | 181p., ; 24cm. |
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| Bibliography: | Like all great ideas, Conversational Capital is at its core simple: word-of- mouth momentum can be created, harnessed, and used to build comsumer passion for a brand better and more cost-effectively than almost any other marketing medium. |
| ISBN: | 9780137145508 |