|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000026285 |
| 005 |
20090417.0 |
| 008 |
090311s2009 |
| 020 |
0 |
0 |
|a 9780137145508
|
| 040 |
|
|
|a JPA
|
| 082 |
|
|
|a 658.827
|
| 090 |
0 |
0 |
|a 658.827
|b CES
|
| 100 |
1 |
0 |
|a CESVET
|h Bertrand
|
| 245 |
1 |
0 |
|a Conversational capital :
|b how to create stuff people will love to talk about
|c Bertrand Cesvet, Tony Babindki, Eric Alper
|
| 260 |
0 |
0 |
|a New Jersey: :
|b Free Press, ,
|c 2009
|
| 300 |
|
|
|a 181p., ;
|c 24cm.
|
| 504 |
0 |
0 |
|a Like all great ideas, Conversational Capital is at its core simple: word-of- mouth momentum can be created, harnessed, and used to build comsumer passion for a brand better and more cost-effectively than almost any other marketing medium.
|
| 650 |
0 |
0 |
|a Branding (Marketing)
|
| 700 |
0 |
0 |
|a Alper
|h Eric
|
| 700 |
0 |
0 |
|a Babindki
|h Tony
|
| 999 |
|
|
|a B000013275
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|