Conversational capital : how to create stuff people will love to talk about - CESVET; Alper; Babindki (New Jersey: : Free Press, 2009)
Like all great ideas, Conversational Capital is at its core simple: word-of- mouth momentum can be created, harnessed, and used to build comsumer passion for a brand better and more cost-effectively than almost any other marketing medium.
Keywords: Branding (Marketing)