Answering the ultimate question : how Net Promoter can transform your business - OWEN; Brooks (San Francisco: : Jossey-Bass, 2009)
This book is a gritty, practical, how-to guide for anyone looking to implement high-impact customer loyalty programs. Loaded with tips and tricks-the things you need to know to use Net Promoter as a discipline for building a more profitable business.
Keywords: Consumer satisfaction; Customer loyalty; Customer relations; Success in business