The orange code : how ING Direct succeeded by being a rebel with a cause
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| Format: | Book |
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New Jersey: :
John Wiley & Sons, ,
2009
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| Physical Description: | 252p., ; 24cm. |
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| Bibliography: | The Orange Code is a refreshing look at how the intangibles of leadership, corporate culture, brand, and customer experience can blend together to form a new class of assets that can become more important than the tangible assets in ensuring the success of an enterprise. |
| ISBN: | 9780470287231 |