The orange code : how ING Direct succeeded by being a rebel with a cause

Bibliographic Details
Main Author: KUHLMANN
Other Authors: Philip
Format: Book
Published: New Jersey: : John Wiley & Sons, , 2009
Subjects:

MARC

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100 1 0 |a KUHLMANN   |h Arkadi 
245 1 4 |a The orange code :   |b how ING Direct succeeded by being a rebel with a cause   |c Arkadi Kuhlmann and Bruce Philip 
260 0 0 |a New Jersey: :   |b John Wiley & Sons, ,   |c 2009 
300 |a 252p., ;   |c 24cm. 
504 0 0 |a The Orange Code is a refreshing look at how the intangibles of leadership, corporate culture, brand, and customer experience can blend together to form a new class of assets that can become more important than the tangible assets in ensuring the success of an enterprise. 
650 0 0 |a Banks and banking   |z United States 
650 0 0 |a ING Direct 
650 0 0 |a Internet banking   |z United States 
700 0 0 |a Philip   |h Bruce 
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