The orange code : how ING Direct succeeded by being a rebel with a cause - KUHLMANN; Philip (New Jersey: : John Wiley & Sons, 2009)
The Orange Code is a refreshing look at how the intangibles of leadership, corporate culture, brand, and customer experience can blend together to form a new class of assets that can become more important than the tangible assets in ensuring the success of an enterprise.
Keywords: Banks and banking -- United States; ING Direct; Internet banking -- United States