The riddle : where ideas come from and how to have better ones - RAZ (San Francisco : Jossey-Bass, 2008)
The author has revealed that creativity is not only an art but a science and skill that anyone can learn. His numerous examples and fascinating anecdotes make this book a must-read for anyone-whether you are a CEO or a stock boy, physicist, or phys-ed teacher-who wants to problem-solve more effectively.
Keywords: Creative ability; Creative ability in business