Everything I know about business I learned at McDonald"s : the 7 leadership principles that drive break out success - FACELLA; Genn (New York: : McGraw-Hill, 2009)
With the help of in-depth interviews and "in their own words" commentaries from company executives, franchisers, and vendors, Facella explores McDonald's results-driven culture, and reveals the core principles, first laid down by founder Ray Kroc in l955, that have successfully guided the company for more than five decades.
Keywords: <cDonald's Corporation; Leadership; Management; Success in business