Yes! : 50 scientifically proven ways to be persuasive - GOLDSTEIN; Cialdini; Martin (New York: : Free Press, 2008)
This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to 'yes.' Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book.
Keywords: Business communication; Interpersonal communication; Marketing; Persuasion (Psychology)