Executing innovation : expert solutions to everyday challenges (Boston, MA: : Harvard Business School Pub, 2009)
To stay competitive, companies must continually come up with innovative new products, services, and ways of doing business (such as reducing error rates or understanding customers better). Executing innovation isn't easy. An innovator can run into numerous roadblocks, including resistance to his or her new idea and a loss of momentum as practical challenges eat away at the initial enthusiasm for the idea. This guide shows you how to navigate these obstacles so your exciting idea becomes far more than just an idea-and so it generates measurable value for your organization.
Keywords: Creative ability in business; Technological innovation