Strategic DNA : bringing business strategy to life - HOBBS (Chicago:\bAgate Books, 2008)
This book makes it easy to navigate through the world of strategic management. The extremely complex system of defining, implementing, evaluating, sustaining, and recreating a successful strategy is simplified by following this comprehensive roadmap. A must-read for all managers wishing to better understand the multifaceted world of strategy.
Keywords: Business planning; Management; Strategic planning