Tactical transparency : how leaders can leverage social media to maximize value and build their brand
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| Format: | Book |
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San Francisco: :
Jossey-Bass, ,
2009
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| Physical Description: | 297p., ; 23cm. |
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| Bibliography: | Using effective scenarios and real examples, this book will help corporate leaders visualize and practically achieve the positive results coming from embracing authenticity in communicating to customers, partners, and internal employees. |
| ISBN: | 9780470293706 |