Tactical transparency : how leaders can leverage social media to maximize value and build their brand

Bibliographic Details
Main Author: HOLTZ
Other Authors: Havens
Format: Book
Published: San Francisco: : Jossey-Bass, , 2009
Subjects:

MARC

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100 1 0 |a HOLTZ   |h Shel 
245 1 0 |a Tactical transparency :   |b how leaders can leverage social media to maximize value and build their brand   |c Shel Holtz, John C. Haven; foreword by Lynne d Johnson 
260 0 0 |a San Francisco: :   |b Jossey-Bass, ,   |c 2009 
300 |a 297p., ;   |c 23cm. 
504 0 0 |a Using effective scenarios and real examples, this book will help corporate leaders visualize and practically achieve the positive results coming from embracing authenticity in communicating to customers, partners, and internal employees. 
650 0 0 |a Business communication   |x Blogs 
650 0 0 |a Customer relations   |x Management 
650 0 0 |a Interactive marketing 
650 0 0 |a Internet marketing   |x Management 
650 0 0 |a Social media 
700 0 0 |a Havens   |h John C 
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