Tactical transparency : how leaders can leverage social media to maximize value and build their brand - HOLTZ; Havens (San Francisco: : Jossey-Bass, 2009)
Using effective scenarios and real examples, this book will help corporate leaders visualize and practically achieve the positive results coming from embracing authenticity in communicating to customers, partners, and internal employees.
Keywords: Business communication -- Blogs; Customer relations -- Management; Interactive marketing; Internet marketing -- Management; Social media