Digital engagement : internet marketing that captures customers and buids intense brand loyalty Leland Herden and Bob Heyman.

Digital engagement : internet marketing that captures customers and buids intense brand loyalty

Bibliographic Details
Main Author: HARDEN
Other Authors: Bob Heyman
Published: New York: New York: AMACOM, 2009. 2009.
Subjects:
Internet Banking
Brand loyalty
Description
Physical Description:xi,239p.: ill.; 24cm.
ISBN:9780814410721

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