Analytics at work smarter decisions, better results
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| Other Authors: | , |
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Boston, Mass
Boston, Mass Harvard Business Press 2010
2010
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| Physical Description: | xiii, 214p.: ill.; 25cm |
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| Bibliography: | In analytics at work,davenport,harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations-one business decision at a time.The authors show how many types of analytical tools,from statistical analysis tu qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed |
| ISBN: | 9781422177693 (hardcover : alk. paper) |