Analytics at work : smarter decisions, better results

Bibliographic Details
Main Author: DAVENPORT 1954-
Other Authors: Harris, Jeanne G., Morison, Robert
Format: Book
Published: Boston, Mass : Harvard Business Press , 2010
Subjects:

MARC

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020 0 0 |a 9781422177693 (hardcover : alk. paper) 
040 |a JPA 
082 |a 658.4013 
090 0 0 |a 658.4013   |b DAV 
100 0 0 |a DAVENPORT   |h Thomas H. ,   |d 1954- 
245 0 0 |a Analytics at work :   |b smarter decisions, better results   |c Thomas H. Davenport, Jeanne G. Harris, Robert Morison 
260 0 0 |a Boston, Mass :   |b Harvard Business Press ,   |c 2010 
300 |a xiii, 214p.: :   |b ill.; ;   |c 25cm. 
504 0 0 |a In analytics at work,davenport,harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations-one business decision at a time.The authors show how many types of analytical tools,from statistical analysis tu qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed 
650 0 0 |a Business intelligence 
650 0 0 |a Decision making 
700 1 0 |a Harris, Jeanne G. 
700 1 0 |a Morison, Robert 
745 1 0 |a Analytics at work : smarter decisions, better result 
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