Marketing in the public sector : a roadmap for improved performance
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J :
Wharton School Publishing ,
2007
|
| Subjects: |
| Physical Description: | xv, 332p.: : ill.; ; 24cm. |
|---|---|
| Bibliography: | "Marketing in the Public Sector provides an excellent planning framework for public sector officers engaged in all levels of marketing and communications. Showcasing real-world examples, it successfully demonstrates the marriage of commercial marketing concepts into public sector practice." |
| ISBN: | 9780131875159 |