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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000028590 |
| 005 |
20110510.0 |
| 008 |
110510s2007 |
| 020 |
0 |
0 |
|a 9780131875159
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| 040 |
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|a JPA
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| 082 |
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|a 352.748
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| 090 |
0 |
0 |
|a 352.748
|b KOT
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| 100 |
0 |
0 |
|a KOTLER
|h Philip
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| 245 |
0 |
0 |
|a Marketing in the public sector :
|b a roadmap for improved performance
|c Philip Kotler, Nancy Lee
|
| 260 |
0 |
0 |
|a Upper Saddle River, N.J :
|b Wharton School Publishing ,
|c 2007
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| 300 |
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|a xv, 332p.: :
|b ill.; ;
|c 24cm.
|
| 504 |
0 |
0 |
|a "Marketing in the Public Sector provides an excellent planning framework for public sector officers engaged in all levels of marketing and communications. Showcasing real-world examples, it successfully demonstrates the marriage of commercial marketing concepts into public sector practice."
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| 650 |
0 |
0 |
|a Administrative agencies
|x Management
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| 650 |
0 |
0 |
|a Government productivity
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| 650 |
0 |
0 |
|a Public administration
|x Citizen participation
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| 700 |
0 |
0 |
|a NANCY
|h Lee
|
| 999 |
|
|
|a B000013798
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|
| 999 |
|
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|a B000013870
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|