Marketing in the public sector : a roadmap for improved performance - KOTLER; NANCY (Upper Saddle River, N.J : Wharton School Publishing, 2007)
"Marketing in the Public Sector provides an excellent planning framework for public sector officers engaged in all levels of marketing and communications. Showcasing real-world examples, it successfully demonstrates the marriage of commercial marketing concepts into public sector practice."
Keywords: Administrative agencies -- Management; Government productivity; Public administration -- Citizen participation