Toyota under fire : lessons for turning crisis into opportunity - LIKER; Ogden, Timothy N (New York : McGraw-Hill, 2011)
Granted unprecedented access to Toyota's facilities worldwide, Liker, along with Timothy N. Ogden, investigated the inside story of how Toyota faced the challenges of the recession and the recall crisis of 2009-2010. In both cases,the company was caught off guard-and found that a root cause of the challenges it faced was its failure to live up to its own principles. But the fundamentals were still there, and the company has ultimately come out of the most challenging years of its postwar existence even stronger than before.
Keywords: Automobile industry and trade; Corporate culture; Organizational effectiveness