Be your own brand : achieve more of what you want by being more of who you are - MCNALLY; Speak, Karl D , 1951 (San Francisco : Berrett-Koehler Publishers, 2011)
Be your own brand demonstrates how the principles of marketing can also serve as the foundation of authentic leadership. The authors' ability to draw upon the common understanding of branding to create a parable about self-awareness and effective leadership makes be your own brand essential reading for every manager looking to make a difference.
Keywords: Brand name products -- Miscellanea; Identity (Psychology)