KIM & Mauborgne, R. (2004). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press.
Chicago Style (17th ed.) CitationKIM and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School Press, 2004.
MLA (9th ed.) CitationKIM and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2004.
Warning: These citations may not always be 100% accurate.