|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000028753 |
| 005 |
20110712.0 |
| 008 |
110712s2004 |
| 020 |
0 |
0 |
|a 9781591396192
|
| 040 |
|
|
|a JPA
|
| 082 |
|
|
|a 658.802
|
| 090 |
0 |
0 |
|a 658.802
|b KIM
|
| 100 |
0 |
0 |
|a KIM
|h W. Chan
|
| 245 |
0 |
0 |
|a Blue ocean strategy :
|b how to create uncontested market space and make the competition irrelevant
|c W. Chan Kim, Renee Mauborgne
|
| 260 |
0 |
0 |
|a Boston, MA :
|b Harvard Business School Press ,
|c 2004
|
| 300 |
|
|
|a xv, 240p.; :
|b ill.; ;
|c 25cm.
|
| 650 |
0 |
0 |
|a Market segmentation
|
| 650 |
0 |
0 |
|a New products
|
| 700 |
1 |
0 |
|a Mauborgne, Renee
|
| 745 |
0 |
0 |
|a Blue ocean strategy :how to create uncontested market space and make the competition irrelevant
|
| 999 |
|
|
|a B000013871
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|