Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Author: KIM
Other Authors: Mauborgne, Renee
Format: Book
Published: Boston, MA : Harvard Business School Press , 2004
Subjects:

HEADQUARTERS

Holdings details from HEADQUARTERS
Call Number: 658 802 KIM
Accession Item Category Format Status Notes
B000013871 OPEN SHELF MONOGRAPH AVAILABLE