Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author:	KIM
Other Authors:	Mauborgne, Renee
Format:	Book
Published:	Boston, MA : Harvard Business School Press , 2004
Subjects:	Market segmentation New products

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