APA (7th ed.) Citation

BARWISE & Meehan. (2011). Beyond the familiar: Long-term growth through customer focus and innovation. Jossey-Bass/Wiley.

Chicago Style (17th ed.) Citation

BARWISE and Meehan. Beyond the Familiar: Long-term Growth Through Customer Focus and Innovation. Hoboken, N.J: Jossey-Bass/Wiley, 2011.

MLA (9th ed.) Citation

BARWISE and Meehan. Beyond the Familiar: Long-term Growth Through Customer Focus and Innovation. Jossey-Bass/Wiley, 2011.