APA (7th ed.) Citation

BARWISE & Meehan. (2011). Beyond the familiar: Long-term growth through customer focus and innovation. Hoboken, N.J Jossey-Bass/Wiley 2011.

Chicago Style (17th ed.) Citation

BARWISE and Meehan. Beyond the Familiar: Long-term Growth Through Customer Focus and Innovation. Hoboken, N.J: Hoboken, N.J Jossey-Bass/Wiley 2011, 2011.

MLA (8th ed.) Citation

BARWISE and Meehan. Beyond the Familiar: Long-term Growth Through Customer Focus and Innovation. Hoboken, N.J Jossey-Bass/Wiley 2011, 2011.

Warning: These citations may not always be 100% accurate.