Beyond the familiar : long-term growth through customer focus and innovation
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| Format: | Book |
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Hoboken, N.J :
Jossey-Bass/Wiley ,
2011
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| Physical Description: | x, 174 p.: : ill.; ; 24cm. |
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| Bibliography: | This book offers a practical framework to help companies achieve long-term organic profit growth. It focuses on actionable customer insights flowing freely through the business and ultimately leading to consistenly great customer solutions and experiences and a strong brand. It gives specific advice and examples on how to offer and communicate a clear, relevant cumtomer promise and build customer trust by reliably delivering that promise |
| ISBN: | 9780470976319 |