Beyond the familiar : long-term growth through customer focus and innovation

Bibliographic Details
Main Author: BARWISE
Other Authors: Meehan
Format: Book
Published: Hoboken, N.J : Jossey-Bass/Wiley , 2011
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000028879
005 20110812.0
008 110812s2011
020 0 0 |a 9780470976319 
040 |a JPA 
082 |a 658.812 
090 0 0 |a 658.812   |b BAR 
100 0 0 |a BARWISE   |h Patrick 
245 0 0 |a Beyond the familiar :   |b long-term growth through customer focus and innovation   |c by Patrick Barwise and Seâan Meehan. 
260 0 0 |a Hoboken, N.J :   |b Jossey-Bass/Wiley ,   |c 2011 
300 |a x, 174 p.: :   |b ill.; ;   |c 24cm. 
504 0 0 |a This book offers a practical framework to help companies achieve long-term organic profit growth. It focuses on actionable customer insights flowing freely through the business and ultimately leading to consistenly great customer solutions and experiences and a strong brand. It gives specific advice and examples on how to offer and communicate a clear, relevant cumtomer promise and build customer trust by reliably delivering that promise 
650 0 0 |a Customer services 
650 0 0 |a Success in business 
700 0 0 |a Meehan   |h Seâan 
745 0 0 |a Beyond the familiar : long-term growth through customer focus and innovation 
999 |a B000013979   |b MONOGRAPH   |c OPEN SHELF   |e Default branch