Beyond the familiar : long-term growth through customer focus and innovation - BARWISE; Meehan (Hoboken, N.J : Jossey-Bass/Wiley, 2011)
This book offers a practical framework to help companies achieve long-term organic profit growth. It focuses on actionable customer insights flowing freely through the business and ultimately leading to consistenly great customer solutions and experiences and a strong brand. It gives specific advice and examples on how to offer and communicate a clear, relevant cumtomer promise and build customer trust by reliably delivering that promise
Keywords: Customer services; Success in business