Coolfarming : turn your great idea into the next big thing - GLOOR (New York : American Management Association, 2010)
If you want to stay ahead of the curve, it's not enough to catch on to the latest hot idea once it's already hot. Coolfarming gives you practical, hands-on advice on how to carry your own cool ideas over the tipping point, nurture a swarm of creative collaborators to develop the next big trend for yuor own target group, and ride a wave of innovation. It also contains real-life examples of how to find, develop, and popularize the trends of tomorrow...and reap the benefits.
Keywords: Creative ability in business; New products -- Management; Technological innovations -- Management