The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success - GALLO (New York : : McGraw-Hill, 2011)
"In the innovation secret of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use can impact our lives."
Keywords: Creative thinking; Jobs, Steven, 1955-; New products; Success in business; Technological innovations