Leadership Brand : Developing customer-focused leaders to drive performance and bulid lasting value.
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| Format: | Book |
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Boston :
Harvard Business school Press ,
2007
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| Physical Description: | xii,269p.; ; 24cm. |
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| Bibliography: | "Strong brands are magnet for customers. Strong leadership is magnet for employees and other stakeholders. By combining the two and developing a leadership brand, you can have the best of both worlds. With real xample and research, the authors show you how to achieve this optimum state. |
| ISBN: | 9781422110300 |