Leadership Brand : Developing customer-focused leaders to drive performance and bulid lasting value.

Bibliographic Details
Main Author: ULRICH
Other Authors: Smallwood, W. Norman
Format: Book
Published: Boston : Harvard Business school Press , 2007
Subjects:

MARC

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504 0 0 |a "Strong brands are magnet for customers. Strong leadership is magnet for employees and other stakeholders. By combining the two and developing a leadership brand, you can have the best of both worlds. With real xample and research, the authors show you how to achieve this optimum state. 
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