Leadership Brand : Developing customer-focused leaders to drive performance and bulid lasting value. - ULRICH; Smallwood, W. Norman (Boston : Harvard Business school Press, 2007)
"Strong brands are magnet for customers. Strong leadership is magnet for employees and other stakeholders. By combining the two and developing a leadership brand, you can have the best of both worlds. With real xample and research, the authors show you how to achieve this optimum state.
Keywords: Executive coaching; Leadership; Organizational learning