6 secrets to startup success : how to turn your entrepreneurial passion into a thriving business - BRADBERRY (New York : American Management Association, 2011)
Packed with indispensable tools, 6 secrets to startup success shows you how to: convert your passion into economic value with a money-making business model model, improve your readiness to launch and lead your new venture, avoid the pitfalls that often accompany unfettered passion, find a strong, healthy market for your idea, create a culture of candor and rapid learning, develop the "staying power" you need to persevere over time.
Keywords: Entrepreneurship; New business enterprises -- Management; Success in business