Inside Steve?s brain - KAHNEY (New York : Portfolio, 2009)
Focus : how saying "no" saved apple -- Despotism : Apple?s one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only "A" players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs?s battle with cancer.
Includes bibliographical references and index.
Keywords: Computer industry -- United States