Inside Steve?s brain

Bibliographic Details
Main Author: KAHNEY
Format: Book
Subjects:
Table of Contents:
  • Focus : how saying "no" saved apple
  • Despotism : Apple?s one man focus group
  • Perfectionism : product design and the pursuit of excellence
  • Elitism : hire only "A" players, fire the bozos
  • Passion : putting a ding in the universe
  • Inventive spirit : where does the innovation come from?
  • Case study : how it all came together with the iPod
  • Total control : the whole widget
  • Steve Jobs?s battle with cancer.