Inside Steve?s brain
| Main Author: | |
|---|---|
| Format: | Book |
| Subjects: |
Table of Contents:
- Focus : how saying "no" saved apple
- Despotism : Apple?s one man focus group
- Perfectionism : product design and the pursuit of excellence
- Elitism : hire only "A" players, fire the bozos
- Passion : putting a ding in the universe
- Inventive spirit : where does the innovation come from?
- Case study : how it all came together with the iPod
- Total control : the whole widget
- Steve Jobs?s battle with cancer.