VINCENT. (2012). Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. Amacom.
Chicago Style (17th ed.) CitationVINCENT. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. New York: Amacom, 2012.
MLA (9th ed.) CitationVINCENT. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. Amacom, 2012.
Warning: These citations may not always be 100% accurate.