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| 001 |
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| 005 |
20130121.0 |
| 008 |
130121s2012 |
| 020 |
0 |
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|a 9780814416761 (hardcover) ,
|c RM82.20
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| 040 |
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|a JPA
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| 082 |
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|a 658.827
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| 090 |
0 |
0 |
|a 658.827
|b VIN
|
| 100 |
0 |
0 |
|a VINCENT
|h Laurence
|
| 245 |
0 |
0 |
|a Brand real :
|b how smart companies live their brand promise and inspire fierce customer loyalty
|c Laurence Vincent
|
| 260 |
0 |
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|a New York :
|b Amacom ,
|c 2012
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| 300 |
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|a xii. 257p. :
|b ill. ;
|c 23cm.
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| 500 |
0 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Branding ( Marketing)
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| 650 |
0 |
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|a Customer loyalty
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| 745 |
0 |
0 |
|a Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
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| 999 |
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|a B000014761
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|