Brand real : how smart companies live their brand promise and inspire fierce customer loyalty

Bibliographic Details
Main Author: VINCENT
Format: Book
Published: New York : Amacom , 2012
Subjects:

MARC

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020 0 0 |a 9780814416761 (hardcover) ,   |c RM82.20 
040 |a JPA 
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090 0 0 |a 658.827   |b VIN 
100 0 0 |a VINCENT   |h Laurence 
245 0 0 |a Brand real :   |b how smart companies live their brand promise and inspire fierce customer loyalty   |c Laurence Vincent 
260 0 0 |a New York :   |b Amacom ,   |c 2012 
300 |a xii. 257p. :   |b ill. ;   |c 23cm. 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Branding ( Marketing) 
650 0 0 |a Customer loyalty 
745 0 0 |a Brand real : how smart companies live their brand promise and inspire fierce customer loyalty 
999 |a B000014761   |b MONOGRAPH   |c OPEN SHELF   |e Default branch