Brand turnaround : how brands gone bad returned to glory and the 7 games changers that made the difference
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| Format: | Book |
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New York :
McGraw-Hill ,
2012
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| Item Description: | Includes bibliographical references ad index |
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| Physical Description: | xxiv. 263p. ; 23cm. |
| ISBN: | 9780071775281 (alk.paper) , |