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00000cam a2200000 7i4500 |
| 001 |
0000029931 |
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20130121.0 |
| 008 |
130121s2012 |
| 020 |
0 |
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|a 9780071775281 (alk.paper) ,
|c RM92.40
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| 040 |
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|a JPA
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| 082 |
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|a 658.827
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| 090 |
0 |
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|a 658.827
|b POS
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| 100 |
0 |
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|a POST
|h Karen
|
| 245 |
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|a Brand turnaround :
|b how brands gone bad returned to glory and the 7 games changers that made the difference
|c Karen Post
|f 1st ed.
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| 260 |
0 |
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|a New York :
|b McGraw-Hill ,
|c 2012
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| 300 |
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|a xxiv. 263p. ;
|c 23cm.
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| 500 |
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|a Includes bibliographical references ad index
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| 650 |
0 |
0 |
|a Brand name products
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| 650 |
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|a Branding (Marketing)
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| 650 |
0 |
0 |
|a Technological innovations
|x Management
|
| 745 |
0 |
0 |
|a Brand turnaround : how brands gone bad returned to glory and the 7 games changers that made the difference
|
| 999 |
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|a B000014752
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|