Win / loss review : a new knowledge model for competitive intelligence

Bibliographic Details
Main Author: MARCET
Format: Book
Published: New Jersey : John Wiley & Sons , 2011
Subjects:

MARC

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100 0 0 |a MARCET   |h Rick 
245 0 0 |a Win / loss review :   |b a new knowledge model for competitive intelligence   |c Rick Marcet 
260 0 0 |a New Jersey :   |b John Wiley & Sons ,   |c 2011 
300 |a xxii. 202p. :   |b ill. ;   |c 23cm. 
500 0 0 |a Includes index 
650 0 0 |a Business intelligence 
650 0 0 |a Competition 
650 0 0 |a Marketing   |x Evaluation 
650 0 0 |a Strategic planning 
745 0 0 |a Win / loss review : a new knowledge model for competitive intelligence 
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